August 01, 2004. P&G Prestige Beauté is delighted to announce the launch of Lacoste Touch of Pink , the spirited new fragrance from the House of Lacoste. The launch follows the successful launch of Lacoste Pour Femme in 2003. Lacoste fragrance is for the woman who is elegant with her own natural style – she is mischievous, adventurous and has a healthy appetite for fun.

Lacoste Touch of Pink captures the essence of a woman full of youthful sensuality. She is young yet grown-up, classic yet modern, innocent yet knowing. Her femininity shines from within and her unique charm is as compelling as it is captivating. Her magnetic vitality touches and attracts those around her - it is this unique quality that is brought to life by Lacoste Touch of Pink .

Created by perfumer Domitille Michalon, Lacoste Touch of Pink is an intriguing fresh, fruity floral fragrance – classical in structure but with a young, modern edge. Enlivening top notes of blood orange, cardamom and coriander provide an energetic start to the fragrance. In the heart notes, dark and luxurious violet leaves give a soft, powdery and feminine touch, whilst jasmine offers a sweet, heady edge. Base notes of addictive vanilla and musk then combine to give a hint of sensuality - but blink and you will miss it. It is this fleeting, sensual suggestion that sets Lacoste Touch of Pink apart from the rest.

Lacoste Touch of Pink will be in store from August 4th 2004. The range includes the eau de toilette in two sizes - 50ml (£30 rrp) and 90ml (£38 rrp). Additional range products including shower gel and roll-on deodorant start at £11 rrp. Available at larger Boots, department stores & The Perfume Shop.

For further information please contact:
Helena Fisher (020 7544 3852) or Kelly Reade (020 7543 4504)
@ Talk PR (switchboard: 020 7543 4500)

NOTES TO EDITORS:
Fragrance notes:
Top Notes - Coriander leaves, Blood Orange, Cardamom
Heart Notes - Jasmine, Violet leaves, Carrot seed
Base Notes - Sandalwood, Vanilla, Musk-like notes

The Fragrance Face – Natasha Thomas
17-year old Danish singer Natasha Thomas is the new face of Lacoste fashion and the new fragrance, Touch of Pink . Signed to Sony music, Natasha has already had success with a top 10 hit in Germany and elsewhere in Europe . Her youthful, doe-eyed beauty and inimitable charm makes her the perfect choice for the House of Lacoste.

Blake Hughes, global brand manager for Lacoste Touch of Pink explains: "Natasha was the obvious choice as the face of Lacoste fashion and fragrance. Natasha has a wonderful youthful vitality and fascinating beauty that is just captivating. In addition her looks are only one aspect of her allure - Natasha is also a talented singer in her own right. She enjoys and thrives in her dual careers and radiates an energy that is just magnetic. She perfectly embodies the House of Lacoste values and we are delighted to have her as our brand ambassador" .

The Perfumer
A perfumer since 1994, Domitille Michalon created Lacoste Touch of Pink . She says “Each perfumer has his or her own creative process and it is a very enriching experience to construct together perfumes and to discover different styles. There are no limits, only creation”.

Lacoste Touch of Pink product line up and prices:
Pour Femme EDT 50ml £30 rrp
Pour Femme EDT 90 ml £38 rrp
Shower Gel 200ml £15 rrp
Rich Body Cream 150ml £17 rrp
Roll-on Deodorant 50ml £11 rrp

Editors - for further information please contact:
Helena Fisher (020 7544 3852) or Kelly Reade (020 7543 4504)
@ Talk PR (switchboard: 020 7543 4500)