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August
03, 2004. New head & shoulders
For Men - the new ‘grooming
fix’ for men
that allows you to look good
but without the effort…
Lads,
it may seem a little strange but
there’s apparently one quality that
women look for in a man. Forget good
looks and rippling muscles – in the
search for that all-important X-factor, there’s
apparently one characteristic that
always sends them weak at the knees: confidence! So,
if you don’t have confidence you
might as well forget pulling the
ladies, take your eye off your
boss’ job, don’t even think about
being a high flying success and
as for being an all-round high-achieving
alpha male …..you’ve no chance!
So the question you may well be
asking is what’s the ultimate route
to complete confidence? Well it
starts at the top, with great looking,
great feeling hair. Take George Clooney
or Jude Law for example and take
a look at what makes women swoon.
Ok, granted they have good looks
and a nice day job, but that aside,
none of them have overly ‘styled’
hair – its an effortlessly natural
and clean look that’s the key to
confidence and instant sex appeal
these days. So step forward: head & shoulders For
Men – a brand new addition
to the Head & Shoulders range
especially for men that takes
the
head and heart ache out of looking
great.
Now more than ever there are countless
‘grooming regimes’ available for
men that are every bit as complicated
as those tailored for our girlfriends
– so what’s that all about? Male
manicures, botox for boys, sports
facials – the list is as long as
the length of time it takes to have
some of the treatments themselves.
Not that appealing, especially as
even if you did have the time to
have a facial, there’s no way you’d
be able to live it down if any of
your mates found out.
But not only does head & shoulders understand
the need for an everyday quick ‘grooming
fix’ for the hair but also the need
for a product that doesn’t involve
a time intensive ‘regime’. Thank
goodness for that. Especially with
our laddish reputation to keep –
at spending less than two minutes
in the shower at any one occasion.
Breath a big sigh of relief, as at
last, looking your best is no longer
difficult or time consuming – all
the ingredients we need are right
there in one bottle.
So what’s the secret? In a nutshell,
new head & shoulders
For Men is a high-performance,
everyday shampoo, formulated to
meet the needs of your lifestyle
– meaning that with regular use
you will have hair that is deep
down clean and dandruff free.
- Fast –
because
none
of
us
want
to
hang
around
spending
longer
than
necessary
on
our
hair
with
only
10
minutes
to
get
to
work
- Effective –
because
it
uses
the
incredible
anti-dandruff
technology
that
has
established
Head & Shoulders
as
the
leading
anti-dandruff
shampoo
brand.
- High-Performance –
because
the
shampoo
combines
our
latest
cleansing
technology
with
a
highly
effective
yet
gentle
and
scalp-friendly
formula
–
job
done
head & shoulders For
Men also comes with a
clean-smelling fragrance which
appeals to the ladies and also
acts like a wake-up call for
your head, providing the perfect
antidote to the ‘morning after’
the night before. It also comes
in a great looking design which
means we won’t be mistaking it
for hers in the shower – so a
stress reliever all round.
And finally of course, let’s not
deny it: clean hair that looks effortlessly
sexy is the way forward when it
comes to turning heads. Gone are
the days of overpowering aftershave
or macho-smelling deodorant – these
days women want a man to smell clean,
fresh and natural. And confident
in the knowledge of having great
hair, you will look relaxed and
laid back. So put it to the test,
be done with time consuming regimes
and watch your sex appeal soar as
confidence starts and ends with
great looking, feeling and smelling
hair. And if she ever tries to get
her hands on the stuff... lets hope
she covers her tracks!
For more
information or samples please
contact:
Tasha Hill @
Ketchum Life, Tasha.hill@ketchum.com
Tel
020
76113599
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