September 16 , 2004. P&G. Prestige Beauté introduces Boss Intense Shimmer Edition, the follow-on fragrance from the Boss Intense portfolio. Launching in September 2004, Boss Intense Shimmer Edition will give you the chance to explore the pleasure of shimmer and fragrance combined.

The elegant, sensual Boss Intense Shimmer fragrance is combined with silver, shimmering particles which add a touch of glamour and irresistibility to the captivating power of the BOSS INTENSE fragrance.

Boss Intense is a warm and sensual fragrance with a unique combination of notes. Vanilla orchid’s heart notes are intensified by the warmth and depth of amber and musk base notes. This rich mixture is balanced by the spiciness of the top notes. Overall, it is an intensely feminine and sensual fragrance with a sophisticated edge that makes it so distinct.

Boss Intense is presented in an elegant and sensual bottle. The bottle’s colour scheme - a combination of grenadine red combined with the clear transparency of the Boss Intense Shimmer edition bottle beautifully reveals the delicate shimmer particles set in motion by the slightest movement of the bottle.

Boss Intense Shimmer will be in store from September 2004 - available at larger Boots and department stores.

The range includes :

Shimmer Eau de Toilette Natural Spray - 50ml £30 (rrp) and 90ml £38 (rrp) Shimmer Body Lotion - 150ml priced at £17 (rrp).

For further information please contact Talk PR :
Kelly Reade tel: 020 7543 4504 / email: kellyr@talkpr.co.ukor
Helena Fisher tel: 020 7543 3852) / email: helenaf@talkpr.co.uk

Talk PR main switchboard tel: 020 7543 4500