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News Release Archive
2004
Bold 2in1 Lavendar and Camomile TabletsBold 2in1 Lavendar and Camomile Powder

Bold 2in1 launches new Lavender & Camomile

August 23, 2004.
Britain's kids need soothing more than ever before...

A new report released this week gives a fascinating insight into the stress British kids – some as young as five - suffer. Bold 2-in-1 Lavender and Camomile’s ‘Soothing Family Life’ report was commissioned to investigate this escalating problem and to give parents practical help and advice to soothe stressful family situations.

Even the simplest school tests are a major stress culprit, with around half of all kids – and a similar percentage of parents – reporting tests and exams make them feel downright miserable. It has been reported that this exam stress has risen by 50% to an all time high in the last 12 months(1). Furthermore ‘pushy parents’ who pressure their children to constantly practice for exams can do more harm than good.

The report found three other main stress factors for kids in the UK today:

  • Increased parental stress – mum and dad’s anxiety rubs off on the kids and means they can’t cope as well
  • ‘Life events’ – understandably, any traumatic events will add to a child’s stress and ability to handle it
  • Family situation – for example, boys tend to be more stressed if they don’t have a strong male role model; girls if they don’t have a close parental bond

A soothing panel of experts helped put the report together and offer help for parents so they can recognise and then help to soothe kids’ stress. They include celebrity working mum Kim Wilde, who offers her real-life advice, along with insight from report co-ordinator Dr Terri Apter of Cambridge University and advice from parenting expert Dr Pat Spungen:

Dr Apter comments, “The results of Bold 2-in-1 Lavender and Camomile’s ‘Soothing Family Life’ report have fascinating implications for how we treat boys and girls at school and at home.”

She continues “For example, we know girls generally tend to do better in exams than boys and our findings show now might be the time to reconsider how we treat boys and girls in order to soothe their academic stress. Generally, families need more soothing moments together to ensure kids don’t get stressed out.”

Some of the key findings highlighted by the study include:

  • About half of all kids – and a similar percentage of parents – say exams and even the simplest school tests – raise stress levels and make them feel downright miserable
  • Boys’ stresses tend not to be academically driven but are more to do with family stability
  • The balance between encouraging children to do their best and being a ‘pushy parent’ is a hard one to achieve and needs thought – boys especially get very stressed if made to do homework/prepare for exams with their parents
  • Girls demonstrate stress via anxiety behaviour boys tend to express it through bad behaviour
  • Stress doesn’t seem to affect girls