Procter & Gamble
and Dolce & Gabbana
announced today, 14
December 2005, that
P&G
Prestige Products -
P&G’s
fine fragrance business
unit - has signed a
contract to enter into
a license agreement
with Dolce & Gabbana
S.r.l. The existing
fragrance portfolio
will be marketed and
distributed by P&G
as of July 1 2006.
Until June 2006, the
existing fragrance
licensee will be responsible
for the marketing and
distribution of the
current fragrance line-up.
P&G and Dolce & Gabbana
intend to design and
develop new beauty
products to be launched
globally as of July
1, 2006.
The signature of
the Dolce & Gabbana
license is in line
with the P&G Beauty
Corporate strategy
to strengthen its core
businesses and focus
on higher-growth, higher-margin
businesses.
“Dolce & Gabbana
is famous all over
the world as a symbol
of Italian glamour.
The brand stands for
a timeless style for
an unconventional luxury
which, season after
season combines innovation
with the strong Mediterranean
flavor of its origins.
Its sensual and unique
style has a following
of Hollywood and Music
celebrities alike –
enjoying an iconic
status. These factors
create an outstanding
dream level that lends
the brand all the key
assets to build and
grow successful fragrance
classics,” commented
Hartwig Langer, President
P&G Prestige Products.
“The signing of the
Dolce & Gabbana
license represents
a winning partnership
between Dolce & Gabbana’s
creativity and style
with our key strengths
of consumer insights,
market segmentation,
innovation and partnership
with our retail customers
to build a successful
global business. The
brand also fits with
our strategy to grow
the business through
brands with strong
growth potential, occupying
positions of global
or regional market
leadership.”
With this agreement
the Dolce & Gabbana
Group further asserts
its strength in closing
powerful partnerships
in the licensed business
as well as its will
to remain focused on
its core business.
“This agreement is
in line with the Group’s
objective to focus
on its clothing and
accessories core business
and follows both the
collaboration with
another international
key player for the
eyewear license as
well as the Group’s
decision to manage
the production and
distribution of D&G
branded clothing and
accessories in-house.
It is not by chance
that it concurs with
the Dolce & Gabbana
brand’s 20 th anniversary”
commented Domenico
Dolce and Stefano Gabbana.
“We are at a very
crucial point in the
history of our company
and today’s choices
ensure the strength
and the solidity of
tomorrow’s Dolce & Gabbana
and of its brands in
particular. We see
in P&G, a partner
capable of supporting
us in achieving our
growth objectives not
only in business terms
but also, and above
all, in terms of the
brand’s consolidation:
nothing like a perfume
can make a brand become
universally known and
timeless.”
The signing of the
Dolce & Gabbana
fragrance license will
add a strong range
of luxury fine fragrances
to P&G Prestige
Products’ current business
portfolio, complementing
and further enforcing
their strong luxury
offer.
The subject of the
multi-year license
agreement, with which
both partners expect
to play a leading role
in the global prestige
beauty business, will
be fragrances and all
related products.
For further information:
Michela Ratti – P&G
Prestige Beauté External
Relations Leader -
Tel
+
00 41 22 709 6057
Simona Baroni – Dolce & Gabbana
Group, International
Press -
Tel + 00 39 02
77427505
Antonella Zunino
– Dolce & Gabbana
Group, Italian Press
-
Tel +
00 39 02 77427546
P&G Prestige
Products, a division
of P&G Beauty,
is headquartered in
Geneva. It owns or
has the license to
market the brands that
include: Hugo Boss
Parfums, Lacoste Parfums,
Gucci Parfums, Escada
Fine Fragrances, Jean
Patou parfums, Dunhill
Fine Fragrances and
Valentino parfums.
P&G Beauty sells
more than 130 different
brands in over 180
countries worldwide
that touch and improve
lives daily. P&G
Beauty had more than
$19 billion in global
sales in fiscal year
2004/05, making it
one of the world’s
largest beauty companies.
The global leading
beauty company at mass,
P&G Beauty brands
include: Pantene®,
Head and Shoulders®,
Olay®, Max Factor®,
Cover Girl®, Gillette®
Complete Skin Care
for Men, Always®, Joy®,
Wella®, Herbal Essences®,
Clairol Nice ’n Easy®
and SK-II®. Please
visit www.pg.com for
the latest news and
in-depth information
about P&G Beauty
and its brands.
Dolce & Gabbana
S.r.l.
The Dolce & Gabbana
Group – which owns
the Dolce & Gabbana
and D&G Dolce & Gabbana
brands - creates, produces
and distributes clothing,
knitwear, leather goods,
footwear and accessories
for the luxury goods
sector. Current licensing
agreements cover Dolce & Gabbana
and D&G Dolce & Gabbana
branded fragrances
and eyewear and D&G
Dolce & Gabbana
clothing, wristwatches
and jewels. The Company
has direct control
over the entire value
chain, from creation
to sale (with the exception
of licensed products
such as fragrances,
eyewear, wristwatches),
for the Dolce & Gabbana
brand and, starting
with the Spring/Summer
2007, for the D&G
Dolce & Gabbana
brand as well.
At the end of the
fiscal year on March
31 st 2005, the Group,
which heads Dolce & Gabbana
S.r.l., registered
consolidated revenues
for € 686.4 million.
The EBITDA amounted
to € 204.2 million,
while the EBIT amounted
to € 143.4 million.
Additional Group
information is available
on the web at www.dolcegabbana.it.
The current fragrance
portfolio comprises:
Dolce & Gabbana
Parfum, Dolce & Gabbana
Pour Homme, Dolce & Gabbana
Light Blue, Sicily
Dolce & Gabbana,
By Dolce & Gabbana
Woman and Man, and
D&G Feminine and
Masculine.
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