From Bump, Birth and Beyond: “Be a Baby” again with Pampers®

January 24, 2005. Imagine you are a baby. Imagine seeing, hearing, feeling, moving and learning as a baby. Imagine entering into another dimension, where you can see for yourself what life is like for a baby. Welcome to the Pampers ”World of Babies.”

“World of Babies” is a 300m² experience centre created by Pampers where visitors can experience children’s different stages of development; from being a foetus in the womb, to the fun of being three years old.

Developed by Pampers, with input and guidance from child development experts from the Pampers Institute, the interactive “World of Babies” is Pampers’ way to encourage all of us, but especially parents, to see the world as a baby does and by doing so understand ways in which to help children develop.

“We used to believe that the infant was passive and that learning did not start until some time after the birth. But over the last few decades research about infants has revolutionised. Today we know so much more about how the infant perceives the world. We know that learning already starts in the womb,” said Pampers Institute member Annette Karmiloff-Smith , Professor and Head of the Neurocognitive Development Unit at the Institute of Child Health in London

“The idea behind Pampers’ “World of Babies” is that when you see the world through a baby’s eyes you can more easily understand and support the baby’s development .”

“World of Babies” is built up around the child’s fundamental development. The visitor can experience life in the womb, birth and how baby moves and thinks. From the first room where visitors experience the sensations of a baby in the womb to the last room that illustrates how everyday activities help baby develop his brain power. World of Babies is informative, fascinating and fun!

“Everything that Pampers does starts from the child’s perspective. From product development to the way we communicate, we are learning from babies. For more than 40 years we’ve worked with parents and tens of thousands of babies around the world to better understand baby development. By creating “World of Babies” we can give other adults the opportunity to experience the world as a baby does and learn how to make it better,” said David Jones, PampersUK Brand Manager.

The interactive experience centre will be visiting the UK from January through to March 2005. For more information and to book tickets go to www.pampers.com or call free phone 0800 10 60 98.

The “World of Babies” will be open to the public* and is a free of charge experience.

ENDS

Journalists - for further information and pictures please contact:
Kate Skinner / Kim Davidson at Fleishman Hillard

Tel : 020 7395 7014 / 020 7395 7016
skinnerk@fleishman.com / davidski@fleishman.com

Notes to Editors
“World of Babies” is an experience based mobile tour which consists of three large trailers with built-in experiential show-rooms, two separate trailers with equipment, theatrical properties and a large tent construction.

Pampers has developed ”World of Babies” in cooperation with the Pampers Institute – an international network of experts committed to understanding babies and all areas of their development and health. These renowned professionals work together in innovative programmes, in alliances with major professional organisations, and in providing the latest research that touches children and their parents.

http://www.pampers.com

* Pampers “World of Babies” Dates and Locations

London – London Zoo, Outer Circle , Regent’s Park, London NW1 4RY, Live dates, 25th – 31st January

Newcastle – Life Science Centre, Times Square , Newcastle upon Tyne , Newcastle NE1 4EP, Live dates, 8th – 12th February

Glasgow – Braehead Shopping Centre, Kings Inch Road , Glasgow G51 4BN , Live Dates, 19th – 23rd February

Birmingham – Millennium Point, Digbeth, Birmingham , Live Dates, 3rd – 7th March

Manchester – Trafford centre, Barton Dock Road , Manchester M17 8AA , Live Dates, 15th – 20th March