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News Release

Get the Whites You've Always dreamed of
With New Daz


Weybridge, 22 March 2005. Daz understands just how important it is to get those whites dreamy white. That’s why Daz is re-launching this March with a new improved formulation and a brand new look, to give you the whites you’ve always dreamed of.

The improved Daz formula contains a new optimised whiteness system especially designed to get your whites whiter than ever. The extra brightness means you will be experiencing Daz’s best ever whiteness.

If that’s not enough, Daz is being re-launched with a brand new episode in the award-winning ‘Cleaner Close’ series. Episode 10 sees the return of gorgeous and glamorous Pandora; Cleaner Close’s very own desperate housewife and femme fatale.

After a whirlwind romance, Pandora has married wealthy property tycoon Eddie Tucker who whisks Pandora off to the luxurious Caribbean White Palms Beach Resort for their honeymoon. But instead of dreaming about her perma-tanned husband, Pandora fantasizes about being swept off her feet by her dream man - who is in fact the devilishly handsome hotel worker Paul Charles!

Paul is arguably the main attraction on the Island and has caught the attention of many ladies at the resort, including Pandora. The question on everyone’s lips is will Pandora stick with her greying Sugar Daddy or find herself in the arms of a hunky white knight?

Either way, you can bet Pandora has her trusty Daz at hand to keep her clothes at their best ever whiteness whatever dilemma she finds herself in.

New Daz is now available in local supermarkets nationwide.

- ENDS -

Journalists for further information please contact:

Zaza Biddu @ email Zbiddu@hillandknowlton.com
Tel 020 7413 3206

The soap you can believe in

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P&G News Release:
Get the Whites You've Always Dreamed Of With New Daz

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