DARMSTADT and CINCINNATI , Oct. 3, 2005 – Wella AG (FSE:WAG) and Procter & Gamble (NYSE:PG) announced today that the Yardley Toiletry business has been sold to the Lornamead Group, London as of Oct. 1, 2005 .

The Yardley business was part of Cosmopolitan Cosmetics, the fragrance and cosmetic affiliate of Wella, acquired by P&G. Yardley’s distribution and portfolio does not fit with the Procter & Gamble corporate focus of building brands with strong global or local market leadership potential.

P&G Prestige Products is the fast growing fine fragrance division of P&G Beauty which holds the fine fragrance licenses for Hugo Boss ® , Escada ® , Puma ® , Gucci ® , Lacoste ® and Valentino ® . P&G Yardley represents less than one eighth of one percent of total P&G Beauty Sales.

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Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

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