October 18, 2004. For a third successive year the UK’s leading skincare brand Olay will be giving something back to women and helping to raise funds for Breast Cancer Care. After successfully raising a staggering £100,000 last year, Olay is hoping to do the same again this autumn!

Breast Cancer Care has been working for over 30 years to provide support and advice to those whose lives have been affected by breast cancer. The charity is now the leading provider of breast cancer information, practical assistance and emotional support across the UK.

This year Olay will be donating 50p for every purchase of their special packs of Olay Beauty Fluid sold through September and October to raise this contribution - and now the message on the bottle is even pinker than ever! Not only is a limited edition pink ribbon pin badge enclosed in all special packs of Olay Beauty Fluid but the classic sugar-pink bottle is now beautifully matched with new pink packaging – the perfect link to Breast Cancer Care’s pink theme.

Alex Ford, Director of Fundraising and Marketing at Breast Cancer Care says “Breast Cancer Care is delighted that Olay is supporting us for the third year running. Their support continues to help the charity to raise money to provide information and support to the thousands of women in the UK who are affected by breast cancer. We also love the new pink Classic Beauty Fluid which matches our logo perfectly!”

Olay Classic Beauty Fluid is a favourite amongst women young and old, providing skin with superb moisture while remaining soft and feminine and a pleasure to use.

Discover the magic of Olay Classic Beauty Fluid yourself and help Olay to help Breast Cancer Care once more in their very worthwhile cause.

For further information contact: Verity Whitfield (020 7611 3590) or Emma Nathan (020 7611 3542).

E-mail: firstname.surname@ketchum.com