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News Release Archive
2004
Fairy Naturals

Interact with nature at Air Play, supported by Fairy Naturals

June 28, 2004. Fairy Naturals, the refreshing new antibacterial range of washing-up liquid containing extracts of herbs and citrus, is thrilled to be sponsoring Air Play: the new outside play area at Climbers and Creepers, Kew Gardens.

Climbers and Creepers is the UK ’s first interactive botanical garden that boasts an indoor/outdoor place for children between the ages of 3 and 9 to explore with their parents, grandparents and friends. It consists of a series of games and adventures that provide an exciting encounter with a magical landscape of super-sized plants. The attraction provides a play experience that is packed with fun and challenges while forming a gentle introduction to plants, ecology and conservation.

The outside space, Air Play, is a high-physical-activity area that is also designed to nurture children’s understanding of the natural world. In Air Play, children can let-off steam and:

  • View a new perspective of Kew by climbing the reflective tree and looking out across the landscape
  • Learn about the elements , kids can:
    • Dodge the water squirts as they move around the area
    • Watch the gigantic colourful wind spinners whirl in the breeze
  • Make their own music using wooden percussion instruments in the Fairy Naturals shelter
  • Relax by swinging in the Eucalyptus leaf-shaped hammocks

Fairy has always been a family favourite and believes that the alliance with Kew Gardens will help foster a natural (and playful!) learning environment for both children and parents.

Why not visit Kew Gardens for yourself and witness first-hand this interactive, natural experience?

Visit www.kew.org for further details.

About Fairy Naturals

Fairy Naturals capture the essence of herbs and citrus together with Fairy’s performance to give fresh antibacterial action. Each Fairy Natural (*) contains real natural citrus fruit and herb extracts known for their fresh, clean scent. Each ingredient has been carefully selected to give a sensation of natural freshness and hygienic benefits whilst you wash-up.

The Fairy Naturals antibacterial range is available in three zesty variants:

Lime and Lemongrass

  • Lime is a natural degreaser that has a super fresh and tangy scent.
  • Lemongrass is widely used in Asian cuisine and was used in traditional Indian medicine to fight infection and fevers.
Orange , Lemon and Tea Tree
  • Lemon and Orange are natural cleansers with zesty fragrances.
  • Tea Tree is widely used in personal cleaning products and has been used for thousands of years in Australia to treat cuts and wounds.

Classic and Eucalyptus

  • In Australia , the Eucalyptus tree is called the Fever Tree because of its use in traditional Aboriginal medicine.
  • Eucalyptus leaves are traditionally used to treat wounds, while the pure oil has long been used as a disinfectant.

With fresh antibacterial action, Fairy Naturals can help protect your family too. Each Fairy Natural helps prevent cross-contamination in the kitchen by inhibiting the growth of germs on your sponge or dishcloth.

Fairy Naturals are available from most supermarkets priced at around £1.18 each (500ml).

Issued by the Fairy Press Office

For further information please contact:

Rachel Merridan
020 7072 4229
rmerridan@gciuk.com

OR

Anna McClumpha
020 7072 4250
amcclumpha@gciuk.com

*Except for the Eucalyptus variant

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