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Latest Corporate News

P&G Reports Fourth Quarter EPS of $0.92 and Operating Profit Growth of 13%, Behind Balanced 5% Organic Sales and Volume Growth
Aug 05, 2008

Procter & Gamble Announces Organizational Changes
July 15 2008

P&G Reports $0.82 EPS, Up 11%, On 13% Operating Profit Growth
Apr 30, 2008

P&G Declares a 14% Dividend Increase
Apr 09, 2008

 

Latest Brand News

Save water with Ariel. Proud supporters of Waterwise
April 2008

NEW Venus Breeze is the first Venus razor with built-in Shave Gel Bars! Just wet and shave. There's no need for separate shave cream or soap
April 2008

Fairy is offering Kipper books with any purchase of Fairy Non Bio and Fairy Fabric Softener
April 2008

NEW Fairy Clean & Care. Pampers your hands and leaves your dishes squeaky clean
April 2008

Charmin
Image: Charmin Comfort Bear logo
Image: Charmin Toilet Paper


DESCRIPTION
Charmin Comfort is the stronger, more absorbent toilet paper.
PRODUCT DETAILS
Charmin Comfort is a 2-ply product and is super soft, strong and absorbent. It has a unique super soft micro-pocketed texture to leave you with a comfortable clean feeling.

Charmin is available in single roll and double roll - the double roll has twice the number of sheets so that you need only change the roll half as often!

Charmin Comfort comes in a choice of two colours: White and Honey.
HISTORY

John Hoberg & Co., predecessor to the Charmin Paper Company, was established in Green Bay, Wisconsin, USA in August 1891. Hoberg manufactured various paper products, including toilet tissue and disposable dinner napkins. On October 23, 1928, the Charmin name and design were registered as trademarks for Hoberg's new toilet tissue. Charmin became so successful that the Hoberg Co. later changed its name to the Charmin Paper Co.

The first four-roll package was introduced in 1932, and the first use of the Charmin Baby was in 1953, with the slogan, "Babies Your Skin." Procter & Gamble acquired Charmin in 1957 and restaged the product as a softer, fluffier, more absorbent tissue by using detergent-blowing technology.

Charmin was launched in in the UK in January 2000.


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