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P&G Declares a 14% Dividend Increase
Apr 09, 2008

P&G Reports $0.98 EPS, Up 17%, on 9% Sales Growth; Announces Plan to Create Stand-Alone Coffee Company
Jan 31, 2008

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Jan 25, 2008

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Jan 08, 2008

Latest Brand News

Save water with Ariel. Proud supporters of Waterwise
April 2008

NEW Venus Breeze is the first Venus razor with built-in Shave Gel Bars! Just wet and shave. There's no need for separate shave cream or soap
April 2008

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NEW Fairy Clean & Care. Pampers your hands and leaves your dishes squeaky clean
April 2008

Jonny Wilkinson to Become New Gillette Sports Icon
Jan 2008

Gillette Champions, Tiger Woods, Roger Federer and Thierry Henry... when you start every day with confidence, there's no limit to what you can achieve.
www.gillettechampions.com

Jan 2008

NEW ENVIVE by ALWAYS
Jan 2008

Mum
Mum
DESCRIPTION

Mum is a non-alcohol roll-on anti-perspirant deodorant.

Mum acts as an invisible bodyguard giving anti-perspirant protection for total confidence.

It has a shower-fresh feeling that lasts all day, has a fresh and light fragrance, and has a gentle, non-sting formulation.

PRODUCT DETAILS
Available in 50ml size with the following fragrances:

- Sunburst
- Fresh Peach
- Cool Blue
- Sheer Pleasure
- Sport
- Fresh pink
- Ocean Breeze
- Unperfumed
HISTORY
The original formulation for Mum deodorant was invented in 1888, by an unknown inventor from Philadelphia. Generally recognized as being the first ever product to prevent odour, the inventor promptly trademarked his invention and distributed it through his nurse under the name of "Mum." In the late 1940's, Helen Barnett Diserens joined the Mum production team. A suggestion by a colleague inspired Helen to develop an underarm deodorant based on the same principle as a new-fangled invention called the 'ball point' pen. This new type of deodorant applicator was tested in the USA in 1952, and marketed under the name of Ban Roll-On.
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