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| DESCRIPTION |
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Old
Spice is the classic name in men's care products and
has been one of the
world’s best selling mass market
aftershaves for
almost 40 years.
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| PRODUCT DETAILS |
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Old
Spice is available as Original, Sensitive and Whitewater variants:
 After Shave Lotion
Combines
the refreshment of a lotion with
the masculine invigorating fragrance
of Old Spice
Pre-electric Shave Lotion
For a smoother, more
comfortable shave, apply to the
face prior to an electric shave.
Deodorant Body Spray
Cool
and refreshing Body Spray gives
long lasting odour protection.
Deodorant Stick
Helps
minimise body odour whilst
offering the unique freshness
of Old Spice fragrance.
Apply under arms after bath
or shower.
Christmas
Gift Sets
Great
value, attractively packaged
combinations make ideal
gifts.
Contents
vary by year and are available in
most retailers between October to December.
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| HISTORY |
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The first Old Spice product, called Early American
Old Spice for women, was introduced in 1937, closely followed
by Old
Spice for men in 1938. The Old
Spice products were manufactured
by the Shulton
Company that was founded in 1934 by William Lightfoot Schultz.
Early American Old
Spice was developed
around a colonial
theme. When Old Spice was introduced, William
Lightfoot Schultz
was interested in maintaining a colonial feel for those products
and chose a nautical theme of Old
Spice.
Thus, sailing ships, in particular colonial sailing
ships, were
used as a trademark. Through continuous use and advertising,
the various ships have become a valuable trademark identifying
the Old Spice product for men.
The original
ships used
on the packaging
were the Grand
Turk and the
Friendship.
Other ships used on the Old Spice packaging include the Wesley, Salem,
Birmingham and Hamilton. The Clipper ship was replaced by the Sailboat/Yacht
logo on the fragrance bottles in February 1992.
Since purchasing the Old Spice line in June 1990, we have continued
to provide many of the original Old Spice products and have introduced
several new products that have enhanced the Old Spice line.
Old
Spice was introduced into the UK in 1957 when, prior
to this, the concept of male toiletries was practically
unknown. A very small number of products were available
in the UK and the market was extremely small and under developed.
With the launch of Old
Spice, the sale of men's toiletries grew impressively.
Old
Spice’s fragrance remains key to the brand, helping
it to remain one
of the best selling mass market male fragrances in the world.
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